FROM DESIGN TO PRODUCTION - Techpacks, Prints, Color

WOMEN'S PERFORMANCE GOLF

DESIGN: I designed this collection for two separate deliveries that were distinct and yet also complemented each other. Each delivery was created with it's own COLOR PALETTE, THEME and PRINT artwork. Techpacks were created with print artwork, trims, BOM to make first proto samples. Merchandise boards were colored and presented to the buyers along with proto samples for final ordering.

PRINTS AND COLOR CONTROL: I utilized a combination of all-over repeats and engineered placement prints to give visual interest and allow items to merchandise back to others without being too similar. The PAISLEY ALLOVER PRINT at the yoke on the Short Sleeve Mock Neck matches to the ENGINEERED PAISLEY PRINT skort. I managed all strike-off and lab dip approvals closely to ensure that the prints matched each other and other solid fabrics.

PRINT MARKERS: I created print markers for the PAISLEY PRINT skort so we could maximize fabric usage and keep within the buyer's budget.

Designing a SWIMWEAR PRINT

WOMEN'S SWIM SPRING/SUMMER 2016

The inspiration behind this print was the spotted eagle ray and the way the bold pattern stands out against the sea. I created two colorways, pulling the blues and greens from the ocean and mixing them with the charcoal, black, and white spotted print. The print repeat is vector-based for ease of printing and controlling colors. Gradients in the background of the print mimic the sense of movement that you can see as the ray swims through the ocean. This print helped ground the line of the brand's launch and remained a best-seller that was used in more swimsuit designs and even men's swim trunks.

This print was showcased on the runway at SWIMIAMI in 2016.

Designing for Different Deliveries

WOMEN'S PERFORMANCE GOLF

For this brand, I designed two distinct deliveries so each delivery brought something new to the floor. I had to make them work as a cohesive collection since there would be time they sat on the floor together. Yet, each delivery had it's own THEME, featured PRINT pattern, and featured COLOR to work within the global palette.

PRINT DESIGN: The trending design aesthetic was a modern and clean feel with simplified and updated versions of more traditional prints, like florals and argyles. I created the GEO ARGYLE PATTERN by looking to traditional argyle golf sweaters and updating them for a more modern and geometric look. The result was a print reminiscent of golf traditions but a modern update that the wearer could get excited about.