WOMEN'S PERFORMANCE GOLF

For this brand, I designed two distinct deliveries so each delivery brought something new to the floor. I had to make them work as a cohesive collection since there would be time they sat on the floor together. Yet, each delivery had it's own THEME, featured PRINT pattern, and featured COLOR to work within the global palette.

PRINT DESIGN: The trending design aesthetic was a modern and clean feel with simplified and updated versions of more traditional prints, like florals and argyles. I created the GEO ARGYLE PATTERN by looking to traditional argyle golf sweaters and updating them for a more modern and geometric look. The result was a print reminiscent of golf traditions but a modern update that the wearer could get excited about.