MEN'S GOLF - SPRING & FALL 2012

I helped launch this brand's fashion golf line with this collection. Inspiration was taken from bold, geometric designs that were trending within the market. The look book features a professional golfer that wore our designs during tournaments.

COLOR MATRIX: I created this color matrix at the beginning of the design process to go over color matching with the client and test their preferred matches. This cut down on the number of re-designs that were needed.

MERCHANDISING BOARD: I created the merchandising board for our client, which helped them organize and put together the looks in the look book.

MEN'S GOLF

For this brand, I created INSPIRATION BOARDS to present my view of the TARGET AUDIENCE as well as the CORE DESIGN AESTHETIC. After reviewing the trends, competitor shopping, analyzing market research and past selling, I delved into the design process by pulling all this information together.

BRAND DNA BOARD: I listened to the client's feedback on their target customer and incorporated trends from the current market, such as: popular sports, activities, cars, brands, lifestyle. The IDEAL CUSTOMER is an adrenaline-driven man in all aspects of life and wants performance active wear that is modern, clean and doesn't get in the way of their life.

CORE DESIGN AESTHETIC: I came up with a design that looked modern and not overly designed. The garments utilize small or micro-prints to give a textural feel. I used different features to achieve multiple textures for a rich and luxurious upscale look, like: Embossing, Matte & Shiny Prints, Metal rivets or button details, Jacquard fabrics, and micro-prints.

LAUNCHING A BRAND - Using Color Matrix & Merch Boards

BRAND DNA & INSPIRATION - updating or launching a new brand