MEN'S GOLF

For this brand, I created INSPIRATION BOARDS to present my view of the TARGET AUDIENCE as well as the CORE DESIGN AESTHETIC. After reviewing the trends, competitor shopping, analyzing market research and past selling, I delved into the design process by pulling all this information together.

BRAND DNA BOARD: I listened to the client's feedback on their target customer and incorporated trends from the current market, such as: popular sports, activities, cars, brands, lifestyle. The IDEAL CUSTOMER is an adrenaline-driven man in all aspects of life and wants performance active wear that is modern, clean and doesn't get in the way of their life.

CORE DESIGN AESTHETIC: I came up with a design that looked modern and not overly designed. The garments utilize small or micro-prints to give a textural feel. I used different features to achieve multiple textures for a rich and luxurious upscale look, like: Embossing, Matte & Shiny Prints, Metal rivets or button details, Jacquard fabrics, and micro-prints.